Proposal Update: A Lean Communication Campaign for the Hive (Reduced Budget)
Published on HivePostify by @hivecreators · Tue Jul 14 2026
Promoting Hive is a unique challenge. We're not marketing a single social platform or a standalone product. We're promoting a blockchain protocol that supports DeFi, Web3, gaming, and many other applications.
The Hive community has always been cautious about spending on marketing, and we understand why. Given the current market conditions, every HBD matters. We share the belief that the DHF's resources should be used responsibly.
That said, remaining invisible isn't an option if we want meaningful adoption. That's why we've redesigned this proposal around a lean execution strategy that focuses on measurable results while keeping costs as low as possible.
[You can read the original proposal here](https://peakd.com/hivecreators/@hivecreators/hive-creators-a-proposal-for-digital-adoption-and-community-activation-for-hive)
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Budget Breakdown (8,816 HBD for 12 Months)
We've significantly reduced lower-priority expenses and operational costs so we can focus resources where they will have the greatest impact. The proposed allocation for the next 12 months is as follows:
| Area | Budget (HBD) | Duration | Description | | --- | --- | --- | --- | | Server Infrastructure and Verification | 256 HBD | 12 months | Infrastructure supporting HolaHive and other adoption projects, plus premium verification for X (Twitter) accounts. | | AI and Process Automation | 1,200 HBD | 12 months | Advanced AI models that support adoption tools and improve internal workflows. | | Design, Video, and Social Media | 5,000 HBD | 12 months | Content production, including editorial planning, conversion funnels, graphic design, video production, and management of X, Instagram, TikTok, YouTube, and LinkedIn. | | Growth Marketing and Partnerships | 2,360 HBD | 12 months | Carefully planned paid advertising, strategic partnerships, and collaborations with creators. | | TOTAL | 8,816 HBD | 12 months | Full campaign execution for one year. |
Creative Production Efficiency and Call for Hive Creators
The design and video budget represents just 5,000 HBD across 12 months, or about 416 HBD per month to support five major social and video platforms. That's well below typical industry rates and reflects our commitment to operating as efficiently as possible.
- Quality over quantity: Instead of producing large amounts of generic content, we'll focus on educational posts, videos, and threads built around a clear communication strategy. Less noise, more value. - Call for Hive creators: While part of our team already handles design and video production, we'd also like to discover and support talented creators across the Hive ecosystem. If you're a graphic designer or run a YouTube channel focused on Hive, share your portfolio or channel in the comments. Our goal is to build a network of creators for future paid collaborations.
Organic Growth, Partnerships, and Smart Advertising
- Value over hype: Developers and experienced creators, Hive's primary audience, aren't attracted by traditional mass advertising. They care about useful products and real value. We'll prioritize strategic partnerships, community collaborations, and initiatives like X Spaces with established communities instead of relying on expensive marketing agencies. - Careful advertising strategy: Paid advertising will remain limited. We recognize that Hive's current onboarding, acquisition, and retention funnel still needs improvement before scaling advertising efforts. During this period, we'll continue improving experiences like join.holahive.com.
> Scalability Note: If this lean approach delivers strong and measurable results, and market conditions justify expanding the effort, we may submit complementary proposals while keeping the total below the 10,000 HBD threshold. Any future request will be based on measurable milestones and publicly verifiable results.
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Channels and Target Audience
Active Channels
- X (Twitter): @hiveblockses and @hiveblockchain (backup account) - Instagram and TikTok: @hiveblocks and @hiveblockses - LinkedIn: hivecreators corporate page (English only, focused on professional outreach)
Target Audience
1. Developers: Developers looking for a fast, feeless blockchain that's easy to integrate into their dApps. A key priority is creating tools and resources that make Hive easier to adopt, starting with https://www.hivecreators.co/ideas. 2. Crypto Enthusiasts: Investors who appreciate Hive's technology and are interested in holding HIVE and HBD as long-term assets. 3. Inactive Hive Users: Existing wallet holders whose activity has declined and who can be re-engaged. 4. Web2 and Web3 Creators: Content creators looking for better alternatives where they can monetize their creativity while contributing to the Hive ecosystem through activities such as Power Ups.
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Expected KPIs and Growth Funnel
Measuring the growth of a blockchain protocol with a lean budget isn't easy, but we'll work toward the following measurable goals while continuously testing and improving our strategy.
- Visibility: Reach 1 million total impressions through a combination of organic content and targeted paid campaigns. - Retention and Activation: Achieve a 20% increase in active accounts, using the current average of approximately 50,000 active accounts (based on @dalz metrics) as the baseline. - Acquisition: Increase new weekly wallet registrations by 40%, raising the current average from roughly 600 to 840 new wallets per week. - Direct Conversion Goal: Generate more than 8,000 new active users performing meaningful on-chain actions, with an estimated 50% of that traffic being successfully onboarded through holahive.com.
Geographic Distribution
To make the best use of every HBD, we won't divide the budget evenly across every region. Instead, we'll focus on markets with the strongest growth potential and the lowest customer acquisition cost (CAC).
- Latin America (45%) — Our primary focus. Hive already has strong organic adoption across the region, community partnerships perform well, and the onboarding ecosystem is already established, including Brazil. - Europe (30%) - United States (20%) - Asia (5%)
These percentages are not fixed. We'll continue adjusting our strategy as market conditions evolve and as we gather new data throughout the campaign.
Chart by @dalz.
Chart created by our team.
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Phase Breakdown and Cash Flow
| Phase / Period | Monthly Budget | Strategy Focus | Phase Total | | :--- | :---: | :--- | :---: | | Phase 1: Launch (Months 1–3) | 1,150 HBD | Setup and initial growth: Build the visual identity, define the communication strategy, plan the first campaigns and community activities, and pay for X verification (@hiveblockses). | 3,450 HBD | | Phase 2: Optimization (Months 4–6) | 700 HBD | Optimization and organic content: Once the visual assets, templates, and automations are ready, operational costs decrease. The focus shifts to converting new users through join.holahive.com. | 2,100 HBD | | Phase 3: Maintenance (Months 7–12) | 545 HBD | Long-term sustainability: By this stage, the communication channels operate largely through organic growth and automation. Spending is reduced to essential maintenance and ongoing technical support. | 3,266 HBD | | TOTAL | | 12 Months of Continuous Strategic Execution | 8,816 HBD |
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- Infrastructure and AI (1,456 HBD total): Paid entirely during Phase 1, allowing the server infrastructure to be covered for the full 12 months. - Design, Video, and Content (5,000 HBD total): The budget gradually decreases over time: 500 HBD per month during Phase 1, when most visual assets are created, 400 HBD per month during Phase 2, and 350 HBD per month during Phase 3 thanks to reusable templates and community-generated content. - Growth Marketing and Partnerships (2,360 HBD total): A larger share of the budget is allocated during the first six months, when X Spaces, partnerships, and external events are more frequent, before gradually decreasing during the final phase of the campaign.
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Why Support This Proposal?
We're not asking the DHF for 100,000 HBD to fund large-scale marketing campaigns.
This proposal is focused entirely on digital marketing while keeping costs as low as possible. Every HBD will be spent carefully, and the results will be publicly reported so the community can follow the campaign's progress. Our goal is to demonstrate, using verifiable on-chain data, that a budget of 8,816 HBD over 12 months can generate meaningful growth for the Hive ecosystem.
We welcome your feedback, suggestions, and support as we continue working to expand Hive's reach and adoption.
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Vote on PeakD: https://peakd.com/proposals/384
Vote on Ecency: https://ecency.com/proposals/384
Tags: #hivecreators#proposal#marketing#hivemarketing