Strategy and Budget Update: Content Distribution, Pillars, Campaigns
Published on HivePostify by @hivecreators · Wed Jul 15 2026
This is a follow-up to our [previous proposal update](https://peakd.com/hivecreators/@hivecreators/proposal-update-a-lean-communication-campaign-for-the-hive-reduced-budget).
As a follow-up to our proposal, we'd like to share how we plan to execute this campaign over the next 12 months. This includes how we'll distribute content, the campaigns we'll launch, and the real data we're using as our baseline to measure progress.
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Content Distribution
Our primary focus will be X (Twitter) and Instagram, creating content tailored to each platform instead of recycling the same design across every social network.
| Month | Average Posts | Designs | Videos | |--------|--------------:|---------:|--------:| | August | 22 | 14 | 5 | | September | 30 | 22 | 8 | | October | 25 | 16 | 6 | | November | 32 | 25 | 9 | | December | 26 | 17 | 6 | | January | 30 | 22 | 8 | | February | 24 | 15 | 5 | | March | 25 | 16 | 6 | | April | 22 | 14 | 5 | | May | 24 | 15 | 5 | | June | 25 | 16 | 6 | | July | 22 | 14 | 5 | | Year Total | ≈307 | 206 | 74 |
Every design and video we produce will be publicly available at:
https://studio.hivecreators.co/
Active Channels
- X (Twitter): @hiveblockses and @hiveblockchain (backup account) - Instagram and TikTok: @hiveblocks and @hiveblockses - LinkedIn: hivecreators corporate page (English only, focused on professional outreach)
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Content Pillars
Our content strategy will focus on five main areas:
1. Onboarding Campaigns 2. Integrations and Features 3. Rewards and Incentives 4. Partnerships and Collaborations 5. Educational Content and Ecosystem Growth
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Planned Campaigns
These campaigns are working hypotheses. We'll continuously evaluate them using real data, investing more in what delivers results and adjusting or replacing what doesn't.
| Campaign | Goal | Content Pillar | |---|---|---| | Hive Creator Fund | Encourage consistent, high-quality content creation | Rewards and Partnerships | | Back to Hive | Re-engage users who have become inactive | Onboarding | | Build Faster on Hive | Attract developers by showing how quickly they can build on Hive | Integrations and Features |
Hive Creator Fund
A Creator of the Month program with HIVE or HBD rewards, supported by smaller themed campaigns developed in collaboration with existing Hive communities.
Back to Hive
Targeted advertising aimed at inactive users and existing Hive followers, highlighting what's changed across the ecosystem and providing a simple path back into Hive.
Build Faster on Hive
A series of tutorials centered around "Build Your First dApp on Hive", combined with developer incentives for completing technical challenges. Every campaign will direct developers to:
https://www.hivecreators.co/ideas
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Budget Update
After reviewing the proposal, we've decided to shift part of the design budget toward growth marketing, campaign incentives, and paid promotion while keeping the total budget unchanged at 8,816 HBD.
| Area | Previous | Updated | |---|---:|---:| | Server Infrastructure and Verification | 256 | 256 | | AI and Process Automation | 1,200 | 1,200 | | Design, Video, and Social Media | 5,000 | 3,800 | | Growth Marketing, Partnerships, Incentives, and Ads | 2,360 | 3,560 | | Total | 8,816 | 8,816 |
We're increasing the advertising budget to 1,000 HBD, with approximately 30% allocated during the first three months of the campaign.
The primary platforms will be X Ads and Meta Ads.
Because Hive is still a niche ecosystem with unique onboarding challenges, we'll evaluate advertising carefully instead of relying on paid traffic alone. In many cases, organizing an X Space with a large community, exchange, or ecosystem partner can deliver better results than traditional advertising, often at a much lower cost.
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Current Ecosystem Metrics (Starting Point)
These metrics provide the baseline we'll use to measure the impact of the campaign over time.
Hive-wide Engagement (Operations)
| Metric | Value | |---|---:| | Daily Active Users (Latest) | 9,729 | | Weekly Active Users (Rolling 7 Days) | 12,338 | | Monthly Active Users (Rolling 30 Days) | 14,261 |
Spanish-speaking Creators (Latin America, Spain, and the Spanish-speaking community)
| Metric | Value | |---|---:| | Total Creators Tracked | 1,382 | | Inactive for 6+ Months | 86.0% (1,188 accounts) | | Reactivated During the Last 90 Days | +3.5% (48 accounts) | | Active During the Last 6 Months | 194 | | Active LATAM Segment (3+ posts/year) vs. Hive-wide | 212 of 15,192 (1.4%) |
New Spanish-speaking Users by Community (Last 30 Days)
| Community | New Users | |---|---:| | Aliento | 46 | | Skate Hype | 33 | | Liketu | 24 | | Hive Cuba | 21 | | introduceyourself | 18 | | spanish | 18 | | GEMS | 17 | | Holos&Lotus | 16 | | OCD | 13 | | Lifestyle | 13 | | Total | 219 |
What these numbers tell us
Out of the 219 new Spanish-speaking users who joined during the last 30 days, 21% (46 users) became part of the Aliento community, followed by niche communities such as Skate Hype and Liketu.
This existing organic flow gives us a solid starting point. Our goal is to strengthen it through targeted campaigns, with a particular focus on communities that already have a strong presence across Latin America.
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What This Means for Our Strategy
The most important number is the percentage of inactive creators. Eighty-six percent of Spanish-speaking creators haven't published anything in more than six months, and only 48 accounts became active again during the last 90 days.
This is one of the main reasons we've shifted more of the budget toward growth marketing and campaign incentives.
The Back to Hive campaign is designed to improve that reactivation rate by making it easier for former users to discover what's new and return to the ecosystem.
Tags: #hivecreators#proposal#marketing#hive#hivecommunity